![]() ![]() A search for Martha Stewart on Macy's website yields 420 results. For example, a search for Martha Stewart on Home Depot's website yields 69 results. However, in its existing retail relationships, the company has quite the branding power. Martha Stewart is still in growth mode for international and new categories. Together, Sequential will move up the list next year with annual sales now close to $3.8 billion. Martha Stewart Living came in at 55th with sales of more than $1 billion. In the last issue, Sequential Brands ranked 35th with $2 billion in retail sales. LicenseMag highlights the top 150 global brands every year. The deal also puts the company ahead of its goal of $3.5 billion in annual retail sales for its brands. ![]() The Emeril Lagasse brand's main partnership is with B&G Foods ( BGS), which licenses the brand for several food items. The acquisition of Martha Stewart Living also brings in the Emeril Lagasse brand. Martha Stewart has licensing deals in place with key retailers like Home Depot ( HD), Petsmart ( PETM), Staples ( SPLS), Macy's ( M), Michael's, and Jo-Ann Fabrics. The company is in the early stages of international expansion and is cutting costs by shifting its publishing business to Meredith.Īdding Martha Stewart creates a fourth category vertical bringing in the home category. I am extremely bullish on this acquisition as Martha Stewart is still in the early stages of transitioning from a publishing company to a licensing powerhouse. The big news for Sequential Brands is its latest acquisition, this time in the form of Martha Stewart Living Omnimedia. With the latest earnings report and the acquisition of Martha Stewart Living Omnimedia ( MSO), Sequential is once again a focus stock. Sequential has grown substantially over the last few years and recently passed its three-year growth plan in one year. In this case, Sequential acquires and manages brands, leaving retailers with the hard work of marketing, inventory, and overhead. Sequential Brands (SQBG) fits into a favorite category of mine for investing: licensing and royalties.
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